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Marketing Mix Proposal in Selected Company
Růžičková, Žaneta ; Dvořáková, Hana Grünwald (referee) ; Milichovský, František (advisor)
The diploma thesis is a proposal of a marketing mix for a selected company. It is divided into 3 parts. The first part is theoretical, where the theoretical background is described. This section describes the company, in general its functions and marketing mix of the company. Research is based on theoretical part. There are propose research methods, analysis and qualitative research marketing mix of the chosen company. In the third part of the thesis are individual suggestions for improving the marketing mix of the company.
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Krátke dodavateľské reťazce a komunitou podporované poľnohospodárstvo
Králová, Lucia
The thesis deals with the issue of short supply chains and community supported agriculture. These concepts are a form of alternative supply chains that are dedicated to the sale of quality, locally sourced food from primary production that also supports the local economy and local vendors. Both forms of distribution also support a sustainable food system and organic post-agriculture, with the added value of engaging people in a community-based way of life. The thesis evaluates the research questions by confirming or refuting the hypotheses, which aimed to find out the current situation in the Slovak and Czech Republic in relation to this concept. The thesis analyses successfully functioning distribution systems from ethical, economic, ecological point of view. A questionnaire survey was used to investigate the consumers' view of short retail chains, with the research question: "Do consumers prefer buying from short supply chains?", where hypothesis 1 was confirmed, which implies that consumers prefer buying from short supply chains for several reasons, but actually practice buying from long supply chains. In the practical part of the thesis, SWOT analyses of the two types of chains were carried out, identifying the strengths and weaknesses as well as the threats and opportunities of these chains, focusing in particular on the risks and limitations that are the reason for the so far low interest in the use of the financial sub-programmes of the rural development programme. In the SWOT analysis for community supported agro-farming, the research question was answered: "Does community supported agriculture have a favourable future for producers?" and, depending on it, confirmed hypothesis 1, which states that community-supported agriculture has a favorable future for producers.
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Marketing Mix Proposal in Selected Company
Růžičková, Žaneta ; Dvořáková, Hana Grünwald (referee) ; Milichovský, František (advisor)
The diploma thesis is a proposal of a marketing mix for a selected company. It is divided into 3 parts. The first part is theoretical, where the theoretical background is described. This section describes the company, in general its functions and marketing mix of the company. Research is based on theoretical part. There are propose research methods, analysis and qualitative research marketing mix of the chosen company. In the third part of the thesis are individual suggestions for improving the marketing mix of the company.
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Vliv přímého prodeje na distribuci v automobilovém průmyslu
Belinger, Jan ; Král, Petr (advisor) ; Müller, Josef (referee)
This masters thesis aims to explore the possible implementation of the direct distribution model within the automotive industry. The goal is to outline the possible distribution strategy, using the direct distribution model, for an auto manufacturer. The theoretical background and cases that are used to describe the practical usage of the model are based on a secondary research. More specific aspects of the distribution model are then based on interviews conducted with professionals from the automotive industry. The proposed distribution strategy consists of combination of several direct distribution models. Different models are used due to the distinct nature of the products, considered in the process of new distribution model design. The implementation would allow the OEM to gain more control over the distribution process and create more efficient distribution system.
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System of workflows in an international company OVB Allfinanz
Horn, Ondřej ; Chylíková, Hana (advisor) ; Švarc, Zbyněk (referee)
This bachelor thesis is focused on functioning of the independent financial advisory company OVB as a form of a multilevel marketing system (MLM). The purpose is to describe the system, particularly its development, principles and how is legally regulated. Firstly, the marketing is briefly defined and MLM is specified as one of the form of direct sale. Secondly, the thesis is focused on the company itself. Basic information about the company, activities of financial advisors and its historical development are provided. This includes legal regulations of the company and its advisors. They have several certifications at their disposal, which are essential to conclude financial and insurance contracts. Who can become an independent advisor and what requirements needs to be met is derived from law. An essential part of this thesis is a description of activities of financial adviser from the beginning of his collaboration with the company. This includes getting new clients, progress in the career plan and dealing with clients. In conclusion, the results of the thesis are summarized. The situation of financial advisory services in the Czech republic and its anticipated development are evaluated.
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Analysis of target market household income and efectivity of direct sales on the market of educational products
Kasal, Filip ; Říha, David (advisor)
The bachelor thesis is focused on direct selling as the oldest part of current integrated marketing communications and its relation to household income of the target market. The objective of this thesis is to valorize the influence of the median household income on production of every direct salesman. The theoretical part is mainly focused on the description of direct sales and its position on the world market. Further it follows up with profiles of dealers, cycle of selling and the ways of direct sales organization. At the end of theoretical part I also describe market segmentation and the factor of household income. The purpose of analytical part of the bachelor thesis is to analyze the production of six chosen students who worked with Southwestern Advantage company in direct sales in years 2011 and 2012. Students sold educational products in various locations in the United States of America. In major part of the practical part of the bachelor thesis I compare the production of each student through each year and household income in the precise location. Fraction of the practical part is focused on the description of Southwestern Advantage, target market of the company, profiles of dealers working with the company and comparation of company's products and products of the closest rivals on the market. In conclusion I evaluate the relation between direct selling production on this market and household income in location sold and I suggest ways of either getting rid of the negative features or using it for company's advantage.
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Door-to-door sales
Pacalová, Michaela ; Malý, Josef (advisor) ; Machková, Hana (referee)
The thesis is devoted to the topic of direct sales. The target of the thesis is to assess the specifications of the direct sales in the selected countries based on the comparison method, then to zoom in the direct sales in the chosen company and to point to this form of sales not only at home but also abroad. The thesis is divided into theoretical and practical part. The theoretical part defines the basic concepts of the solved issues, characterizes direct sales and the assumptions of its success. The final part shows comparison of the direct sales in the selected countries based on the statistical indicators and also on available information. The practical part introduces the Southwestern Company, which uses direct sales to distribute educational products. Here is briefly summarized the history of the company, its product portfolio and summer Southwestern Advantage Internship for university students.
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The Importance of Coaching in the Direct Sales on an Example of the Southwestern Company
Charvátová, Veronika ; Křečková Kroupová, Zuzana (advisor) ; Dvořák, Josef (referee)
The main objective of this thesis is to explore the dependence between coaching and sales results of sales people during the Southwestern Company internship. In the theoretical part, I describe the concept of coaching and its history, on the basis of available literature and internet sources. Further, I devote to coaching models and tools that coaches use for improving the performance of coached people. At the end of the theoretical part, I define the specifics of direct sales and I depict the importance of direct sales nowadays. The practical part is devoted to the Southwestern Company, which uses direct sales to distribute educational products. I introduce the history of the company, its product portfolio and summer Southwestern Advantage Internship for university students. The centre of this thesis is the research, which I did during the summer 2012, when I applied coaching in communication with the sales people I worked with. The conclusion of this thesis is the link between theory and experience and also the following recommendations to apply coaching to increase the volume of production of the Southwestern sales people.
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